Meta Introduces New Rules to Curb Unoriginal Content on Facebook

Meta is making big changes to Facebook to support original creators and reduce copied or spammy posts. The company wants creators to get credit for their unique ideas instead of losing attention to accounts that repost content without permission.

Facebook has always been a popular platform for sharing creative content, but lately, users have noticed the same posts appearing again and again. Many of these come from fake accounts pretending to be original creators or pages trying to gain followers by sharing viral content made by others.

What Counts as Unoriginal Content?

Unoriginal content includes videos, photos, or text posts reused from another creator without credit or permission. Meta is especially targeting lazy reposting—where someone uploads another person’s content without adding any new value.

The company doesn’t mind resharing if users add their own commentary, reactions, or creative edits. However, they want to stop people from simply reposting others’ work just to get more views or followers

Steps Meta is Taking Against Unoriginal Content

Meta has introduced new rules to fix this problem:
– Accounts that repeatedly post unoriginal content will
lose monetization access temporarily.
– Their reach will be reduced, meaning fewer people will see their posts.
– Duplicate videos will be shown less to prioritize the original creator’s content.
– Facebook is testing a feature that links back to the original post when content is reposted.

These changes aim to make Facebook a better platform for original creators and ensure their work gets proper recognition.

Tips to Boost Your Content’s Performance

Meta has shared some useful tips for creators:
-Post original content—share what you’ve created or filmed yourself.
-If using someone else’s content (with permission), add meaningful edits like voiceovers or commentary. Just stitching clips or adding a watermark isn’t enough.
-Avoid very short, low-quality videos that don’t add value.
-Don’t repost watermarked or recycled content** from other apps.
-Use clear captions with 3-5 relevant hashtags—avoid ALL CAPS or unrelated links.

Meta will roll out these updates over the next few months. “Facebook wants to be a place where original content thrives, and creators are rewarded for their hard work,” the company said.