Bahra University - Shimla Hills

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Indians Turn to Gold Loans as Role of Household Jewellery Shifts

Indians Turn to Gold Loans as Role of Household Jewellery Shifts

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August 19, 2026

Driven by high gold prices, digital access, and simple processes, Indian households are increasingly using gold loans for planned expenses like business and education, with NBFC gold loans surging nearly 70% year-on-year in June 2026.